Insight
Algorithmic Trust
Algorithms decide what visibility looks like. PR teams must build credibility across platforms where relevance is constantly recalculated.
What is algorithmic trust?
It is the cumulative credibility signals that digital platforms use to prioritize your story, such as consistency, audience engagement, and authoritative sources.
How PR teams can respond
- Anchor stories with original data and credible experts.
- Use repeatable formats that audiences recognize.
- Build cross-channel consistency between press, social, and owned content.
“Trust travels faster than attention. Invest in credibility and attention follows.”