Media Studies

Research that shapes the story before it breaks.

Our media studies lab monitors coverage patterns, emerging platforms, and cultural narratives to guide strategic PR decisions.

Research reports Brand newsrooms Algorithmic trust
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Media Narrative Mapping

We audit coverage across digital outlets to identify gaps, opportunities, and competitor positioning.

  • Share of voice tracking
  • Topic clustering and framing
  • Trend forecasting

Audience Insight

We study how audiences engage with PR campaigns across social, podcast, and newsletter ecosystems.

  • Engagement and sentiment analysis
  • Audience persona development
  • Channel effectiveness insights
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Deliverables

Research briefs leadership teams can act on.

Each report includes narrative snapshots, messaging recommendations, and future-facing opportunities.

Request a research brief