Insight

Community Building After the Headlines

Earned media is just the beginning. The most resilient brands build communities that keep the story alive.

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Community network illustration

Owned audiences

Newsletters, community platforms, and event series deepen trust and repeat engagement.

How to activate

  • Invite coverage audiences into a dedicated community space.
  • Create follow-up content that adds value beyond the initial story.
  • Connect leaders directly to their audiences through Q&A and events.
“Community is where earned media becomes loyal advocacy.”